Podcasting

Finding Ideas For A Video Series Or Podcast – Whiteboard Friday

Video and podcasts have been quite popular recently, and show no signs of slowing down. They are proving to be an engaging way to reach your audience and finding a good idea is only part of the battle. In this episode of Whiteboard Friday, Phil Nottingham from Wistia explores how we can uncover great ideas …

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Spotify’s Rumored ‘Create A Podcast’ Feature Could Be A Valuable Resource For Marketers

According to Engadget , it’s rumored that Spotify is going to launch a “Create a podcast” button within its app that will let users record, edit and publish podcasts using the Anchor podcast creation app. This features was spotted by app researcher Jane Manchun Wong, who shared images of the “Create a podcast” button in the Spotify app …

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Spotify Is Testing Voice-Enabled Ads That Let Listeners Command Engagement

On May 2, Spotify announced that it is testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. The streaming service is currently experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s …

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Spotify Acquires Parcast Storytelling Podcast Studio

On Thursday, Spotify announced that it entered into a definitive agreement to acquire storytelling-driven podcast studio, Parcast.  The terms of the transaction wasn’t disclosed. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer. Parcast runs 18 story-driven …

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SEMrush Marketing Scoop Episode 2.15 [Success Story] How To Market A Podcast

Podcasts are growing at a rate of knots, with nearly 68 million Americans listening to podcasts on a monthly basis – that’s nearly one in four people across the country! If you’ve started a podcast, or you’ve considered starting a podcast, then one thing that you definitely need to think about is how to market …

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Podcasting Continues Its Meteoric Rise, Creating More Opportunities For Marketers

Podcasting has been becoming more and more popular lately, and because of that, advertisers have begun really noticing this.  In a survey from Nielsen Fanlinks released last quarter shows that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017.  This is a 23 percent increase over that …

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IAB Study: Podcast Ad Revenues Are Shooting Through The Roof — $314M In 2017

These days, podcasts are quite the rage.  They’re really popular. In a study that was released Monday by the Interactive Advertising Bureau (IAB), it was revealed that podcast revenues in the US have broken records, bringing in $314 million in 2017.  This is 86 percent more than what podcasts brought in in 2016, which was a year …

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