Copywriting

What Are Some Classic Examples Of Exceptional Jingle & Slogan Writing?

Slogans and jingles are meant to highlight your brand image, making it easier for people to remember your business. If you can create a phrase with meaning, it will help strike more of a chord with the customer than just the brand name alone. A great slogan and jingle gives your customers, clients and website …

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Do You Need Tips for Writing Copy That Generates Results? (Infographic)

Good copy writing sells. If you’re persuading customers or clients to purchase your products or services, it’s crucial to have well-written copy. Good copy is more than just sounding fancy, it’s about connecting with the reader and calling them to action. If you’re looking for ways to maximizing the performance of your content, the folks …

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A Guide To Copywriting Your Way To SEO Success

Copywriting is an essential part of SEO because it drives profitability and earns a a great return on investment (ROI). It also convinces your target customer that your product or service offering will solve their need, thus, offering them value. Almost 70 percent of all experiences online begins with a search engine. Over half are …

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What Does It Mean to “Write for SEO” in 2018? – Whiteboard Friday

We are familiar with the saying, “those who do not learn from history are doomed to repeat its mistakes,” right?  This can be applied to many things in life, and it can be applied to writing for SEO.  There is a lot of advice that is being given to copywriters, journalists, editors and other content …

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Brainstorm and Execute Killer Content Ideas Your Audience Will Love

Here’s a question to ask yourself, “what is the lifeblood of great content?”  You don’t have to worry about getting too deep with this question, as the answer to it is equally as simple as the question itself.  The answer to the question is “great ideas.”  Excitement that comes with a great idea is something …

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Simple Tips For Creating An About Page That Works For Your Brand

Most websites these days have some sort of About Us page to tell visitors about that company’s brand and mission statement.  Although we know that’s all well and good for any site, it’s also one of the biggest pains to write.  That can be a shame since analytics have shown that this page is one …

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Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing

Have you ever spoken to an SEO, and as you got to know them, you found that they were pretty dang smart.  They knew really knew their stuff, and they could prove it too.  But just when you expected them to be perfect, you read some of the reports they’ve written and came to a startling realization. …

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