Intro to Paid Media: Terms and Networks to Know to Get Started

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Ready to learn about paid media? In this short masterclass, John Lincoln, Ignite Visibility CEO, will give you an intro to Paid Media with all the must-know paid media terminology for marketers and the various Paid Media networks to know to get started.

Here are some of the terms you’ll learn in the video:

  • Ad Extensions
  • Ad Group
  • Ad Rank
  • Ad Schedule
  • Apple Search Ads
  • Ad Attribution
  • Automatic Bidding
  • Banner Ads
  • Behavioral Targeting
  • Bid
  • Bounce Rate
  • Broad Match
  • Call to Action
  • Cart Abandonment Rate
  • Click-Through Rate
  • Conversion Rate
  • Conversion Rate Optimization
  • Cost Per Acquisition
  • Daily Budget
  • Display Ads
  • Dynamic Ads
  • Exact Match Keyword
  • Facebook Ads
  • Facebook Pixel & Google Pixel
  • Manual Bidding
  • Negative Keywords
  • PPC
  • CPM
  • Page View
  • Phrase Match
  • Quality Score
  • Remarketing
  • Search Ads
  • SEM or Search Engine Marketing

Here are the ad networks you should know as well:

  • Google: Google Search, YouTube Ads, Google Display Ads, Google Discovery Ads and Google Performance Max
  • Social Media: Facebook, Instagram, WhatsApp, The Microsoft Audience Network, Bing and LinkedIn
  • Niche: Criteo, Tabool and Outbrain
  • Programmatic: SteelHouse, TradeDesk and Amazon DSP
  • Additional Options: Snapchat, TikTok and Yahoo
  • Amazon: Search, Amazon Sponsored Produces, Walmart and Target
  • Other Major Networks: Reddit, Quora, Pinterest, Yelp, Waze, Hulu and Vimeo

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