Martech

McDonald’s Latest Tech Move Aims To Bring Voice-Based, Conversational Ordering To The Dining Experience

In an announcement by McDonald’s Corporation, it has entered an agreement to acquire voice-based technology provider, Apprente. This will make the second tech acquisition the company made this year. McDonald’s bough personalization and decision logic technology Dynamic Yield back in April, hoping that to have it working in all US and Australian drive-thrus by the …

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HubSpot Partners With Supermetrics, Adding Multi-Portal Analytics And Reporting

HubSpot is going to be partnering with marketing data engine Supermetrics. This partnership could potentially help address reporting challenges for its users. HubSpot users would be able to access, analyze and report data from across their HubSpot portals. They will be able to import data into Google Sheets, Google Data Studio and Excel. “Manual” processes …

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Nintex Sign Powered By Adobe Sign Enables E-Signatures For Microsoft Sharepoint Customers

Nintex, the process management ad automation platform, who partnered with Adobe earlier this year, has announced that the partnership will now enable its customers currently using Microsoft Sharepoint to access its proprietary e-signature software solution natively. The features are now available to customers who use Sharepoint 2013, 2016 and 2019. There are many documents and …

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Almost 70% Of Digital Ad Spending Going To Google, Facebook, Amazon, Says Analyst Firm

Amazon, Google and Facebook are three of the top ad platforms in the US, and together, they earn about 70% of all digital ad dollars spent according to eMarketer. 68.1% of digital ad spending is collected by these three companies, according to the latest estimates by the firm. It’s comparable when mobile advertising is broken …

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Salesforce To Acquire Data Analytics Platform Tableau

On June 10, Salesforce announced that it has entered into a deal to acquire the popular analytics and data visualization platform Tableau for $15.7 billion. This move is is another move by the CRM that delivers technology and tools that should bring better data, as well as an understanding of that data to its users. …

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Google To Buy Unified Data Platform Looker For $2.6 Billion To Strengthen Cloud Analytics

On June 6, Google announced its plans to acquire Looker, a unified data and analytics platform, for $2.6 billion in an all-cash transaction. Looker is a unified data platform that integrates data into the daily workflow of users and enables organizations to extract value from the data. After the deal is completed later this year, …

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New Pega Study Shows Consumers Don’t Trust Artificial Intelligence

Pega released a new report that looked at consumer attitudes towards artificial intelligence indicates that, despite the fact that AI technologies are growing, consumers are lacking an understanding of how they benefit from AI. They are more likely to trust a real person to help them make decisions. “Our study found that only 25% of …

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Survey Finds Only 36% Of UK Consumers Have Greater Trust In Companies After GDPR

With the events of GDPR having taken place so far, it still has not given consumers any more confidence when it comes to interactions with publishers and marketers online, according to a survey of UK consumers by Ipsos and Trust Arch. 2,230 adults were surveyed by the companies this month to see how they felt …

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Consumers Receptive To Mobile Ads While Watching TV, Before Bed

According to a survey from mobile ad platform Aki Technologies, consumers are more receptive to mobile ads in front of the TV and in moments before falling asleep in bed. Audience marketplace Lucid was contracted by the company to conduct an online survey of 1,000 US adults in November 2018. 59 percent of the respondents …

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