Martech

Fraudsters Don’t Sleep, No Matter Who Owns The Tools To Fight Them

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The ad tech space is consolidating.  Because of competitive pressure from companies like Google and Facebook, independent point solutions are being swept up into larger streamlined offerings that could compete with the tech giants in providing quality inventory at scale. Even though you can find evidence of this trend in every corner of the ecosystem, …

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Here’s Why GDPR Can Drive The Attitude Shift That Modern Marketing Needs

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Based on all the buzz going around about the coming on set of the General Data Protection Regulation (GDPR), it’s easy to see how you’d think you’d have to throw out all your brand’s tech and data and begin all over again. But the recent chats with Episerver General Counsel and Vice President Peter Yeung and TrustArc …

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System 1 Research Launches A VR Testing Tool For Shopping

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Imagine that you’re at the grocery store, and you pause at certain locations from within the aisle and you toss items into your cart.  This seems like a normal day at the store, but this is actually a new Virtual Reality Shopper that has been recently launched by System 1 Research. System 1 Research, the …

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Taykey Unveils Free Version Of Its Real-Time Audience Data Tool For Interest Targeting

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The audience data platform, Taykey is launching a free version of its Intelligence tool this week. Before, the tool was available as monthly subscription.  The free version offers real-time data about consumer activities on websites and social networks, even though users will have to choose from Taykey’s predefined commonly used audiences, instead of creating customized segments, such …

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Adbrain Ups The Ante On Cross-Device Identity

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Many people these days tend to use more than one device to communicate with brands these days.  Because of this, one of the most important data sets for marketers has been the cross-device ID graph. These graphs determine things like which phone, computer and tablet are being used by the same person.  This makes marketing …

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Pinterest Launches “Marketing Developer Partners” Program

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Today, Pinterest announced a partnership with marketing technology companies to give businesses more tools and services for marketing on Pinterest. This partnership is called Marketing Developer Partners, and it’s the first official program by Pinterest to give API access to companies that offers social media management platforms to brands and businesses.  Other networks that have similar …

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