The use of social media has become a necessary daily activity in today’s society, as it’s typically used for social interaction and access to news, information, and decision making. It can be a valuable tool with other people locally and worldwide.
So before you can plan what you’re going to post every day, or every week, and on what platform, you have to think about the areas of social media that matters the most for your company.
Social media is so much more than just brand awareness, or an interaction tool. Social can influence your marketing and sales funnels, build brand reputation, inform product or service development, and more!
Aside from what is mentioned above, Corey Morris has a column that lists 16 different was social media is important for your company.