By now, we all know how great URLs can be at boosting your credibility with search engines, optimizing users’ experiences, and ultimately contributing to the integrity to your website. URLs tell visitors exactly what’s on the page for that specific URL
But if for some reason you have to relocate someone from one URL to another, this process is called redirection. URL redirects are both common, as well as necessary for a lot of reasons. But without redirect management, you may see important redirects removed, users redirected to the wrong URL, or an overall loss of link equity.
Luckily, there are a good number of options and varieties of redirects you can use to do URL redirects, and Stephen Watts is here to show us all about the management of redirects agnostic of the technology used.
Check out his column over at Search Engine Journal!