Study of 137k Facebook and Instagram Ads Reveals Performance Benchmarks and Trends (Infographic)

These days, both Instagram and its parent company, Facebook, are both quite big in the social media industry. Facebook has an incredible userbase, while Instagram is the popular app of the two. With these two big platforms available to use by the masses, they are prime for your advertising efforts.

Socialinsider has recently analyzed over 137k Facebook and Instagram ad campaigns to discover which of these two platforms gives you the most bang for your ad money. The data they discovered could help give you some indicators for how you want to approach them.

You can read the full report here, which covers these findings:

  • Facebook feed placement is best for driving ad traffic
  • Instagram Stories ads see the highest CTR
  • Brands have invested 8.69% more in Instagram ads in 2021 compared to 2020
  • And additional elements and considerations

The main results can be found in the following infographic:

Source – Social Media Today

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