Twitter is a great source of potential customers and clients for your business to engage with on a more personal level. It is also a great place to promote your blog posts, product updates, public press releases, and more. If you include links to your website in your Tweets, you are literally allowing more people to visit your website. These tweets act as an open invitation to your brand’s doorstep.
The platform has been going through a lot of changes lately, some for the better, some for the worse, but it is giving us a larger focus on new features and creator monetization, as well as a view to a better audience engagement and retention.