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What Do Dolphins Eat? Lessons from How Kids Search

Anybody who has children knows that they will probably do online searches differently than adults.  There are some insights that can be gained from how they use Google that can help deepen our understanding of searchers in general.  There are so many things to dig into, including the comfort levels with specific search strategies and …

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Is Responsive Web Design Enough? (Hint: No)

Mobile-indexing is almost here, and the need to optimize for mobile has never been more important or pressing. Mobile search, even in its current form, is very important for advertisers and businesses of all sizes.  Let’s think about these statistics: A majority of Google searches occur on a smartphone or tablet. 50 percent of local mobile …

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Here’s How To Use Twitter To Dominate The Google Search Results

Are those big brands and their inclusion in Twitter carousels getting you down?  Do you wish you could have your own spot there too? When you’re trying to occupy as much space as you can for your name in the search results as a way to combat negative reviews, or content that may not be flattering, …

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