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3 Ways You Can Use Instagram’s Keyword Search Option To Build Up Your Business

Recently, Instagram made some recent keyword search changes, and it may be able to help your posts get discovered even if you don’t include any hashtags to it. Previously, if a post didn’t have any hashtags, it would make things much more difficult when users tried searching for content.

In a Social Media Today post, Dhariana Lozano shares three different ways we can use the keyword search on Instagram so that you have the best chances of getting your post found by others.

She discusses:

  1. Customer engagement and account growth
  2. Market research and competitive analysis
  3. Getting found by your ideal customer

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