Structured Data & Schema.org

Google Has Dropped Product Rich Snippets From Airline Pricing Websites

Leave a Comment / Google, Penalties, Rich Snippets, SEO, Spamming, Structured Data & Schema.org, Web Search / By

Action has been taken by Google against airline deal websites like TripAdvisors, Expedia and others for misusing product rich snippets in their structured data markup.  Googled ended up taking manual action against these sites by removing the rich snippets in search results for using this markup when showing price data for fight destination pages. It was confirmed yesterday …

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Study Shows 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata

Leave a Comment / Content & Writing, Crawling and Robots, Duplicate Content, Image Search, Search Engine Optimization, Search Marketing, SEO, Structured Data & Schema.org / By

Recently, Raven Tools conducted a study that has uncovered some major on-page elements that are being overlooked.  One of the biggest offenders that was pointed out in the study was duplicate content.  The results have identified that 29 percent of websites have duplicate content, and 80 percent of websites don’t use microdata. For more detail on …

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Google May Add Structured Markup & Data To Ranking Algorithm

Leave a Comment / Google, News, Rich Snippets, SEO, Structured Data & Schema.org / By

When it comes to Google and its search engine trying to understand your content and possibly leading Google to making your search result snippet richer, structured data, structured markup and rich snippets are there to help.  Google’s ultimate goal is to increase your CTR from the organic results, all the way to your page. It’s been said …

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