SEM

Being Proactive When Building Your Negative Keyword Lists In Google Ads Is So Important

Google is planning to restrict terms within the search query report in order to show only the terms that was “searched by a significant number of users.” This update was, not surprisingly, was met with a level of anger by the SEM community, leaving them feeling frustrated. This was one of the main ways we …

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How Has “Black Hat SEO” Changed Over The Years

Barry Schwartz interviewed Drew Madore, the CEO and founder of Synergist Digital Media in this video, where the two discussed “black hat SEO,” which is SEO that ignores Google’s guidelines. The two discussed how much this form of SEO has changed over time, as well as how can one use these techniques in a safe …

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Part Two With Kevin Lee – NoFollows, 302 Redirects And Branded Content

In the second part of the interview between Kevin Lee and Barry Schwartz, they spoke about why digital PR is key for SEO success. They talk about things revolving around if nofollow links and 302 redirects pass signals to Google, and if the company is telling the truth when it claims that 302 redirects pass signals …

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With Google’s Search Terms Move, Millions In Ad Spend Will Become Invisible To Advertisers

On September 2, Google notified advertisers that the search terms report “only include terms that were searched by a significant number of users.” The reason for this change is so they maintain their standards of privacy, all the while strengthening their protection around users data. This news didn’t make many people happy, as you can see …

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Google Ads Set To Limit Search Terms Reporting Due To Privacy

Advertisers have begun seeing alerts from Google saying that they will stop showing search queries that trigger their ads when there isn’t a “significant” amount of data. According to a Google spokesperson: “In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms …

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Kevin Lee Talks About Why Digital PR Is Important For SEO

Barry Schwartz as able to talk to search veteran, Kevin Lee, who helped to tend to the search industry. Who is Kevin Lee? Kevin works at DidIt as CEO, Executive Chairman and founder and also the President of Giving Forward. In the following video, he dives into how digital PR is important for SEO, as well as …

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This Year, Going Back To School Will Be Very Different

Ever since the pandemic, we have found that our original sense of normality has isn’t going to work anymore. Everything is different, and will be so for the foreseeable future. This includes back-to-school. When it comes to heading back to school, things will have to be different. The way things are handled will depend on …

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What Are The 2020 Google Paid Search Trend That Have No Correlation With COVID-19

With COVID-19 still running high, it’s no surprise that many aspects of our lives and businesses that have been affected because of the virus. For paid search marketing, there have been huge impacts on performance and advertiser ability across industries and businesses. But, there are some trends in 2020 that are affecting search marketers and …

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