Location-based analytics and attribution vendor, Reveal Mobile, uses software to analyze foot traffic for physical stores and chains. Tapad provides a solution to resolve cross-device identity.
Reveal Mobile and Tapad have formed a new partnership meant to boost audience sizes as well as refine attribution. The collaboration provides the capability of tying an ad view on household or mobile devices to store visits.
Reveal Mobile uses its VISIT Local software (the one that analyzes foot traffic for stores and chains mentioned earlier) to help target across devices in the same household, and devices owned b the same user.
Source – Marketing Land