Does Google Search Console Geotargeting Hurt Search Rankings?

What is Geographic Targeting in Search Console? By setting geotargeting, you are able to specify the country of users you want to view your website most. It can be helpful for business that only caters to a particular country, not the entire international market.

But is utilizing Google Search Console’s international targeting feature really a good idea? It seems some would say that it actually hurts search rankings if you want to reach a wide audience.

This was the topic of discussion during the December 31 Google Search Central SEO office hours hangout. During the hangout, John Mueller was asked by Aleem Bawany why a smaller sister site is outranking his main site. Some of the content created for the main site was occasionally reposted on the sister site.

This is a totally legitimate concern, as you’d assume the main site would be doing better if it has most of the content, compared to the sister site.

The full discussion can be found in the video below.


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