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Video and podcasts have been quite popular recently, and show no signs of slowing down. They are proving to be an engaging way to reach your audience and finding a good idea is only part of the battle. In this episode of Whiteboard Friday, Phil Nottingham from Wistia explores how we can uncover great ideas …
Finding Ideas For A Video Series Or Podcast – Whiteboard Friday Read More »
According to Engadget , it’s rumored that Spotify is going to launch a “Create a podcast” button within its app that will let users record, edit and publish podcasts using the Anchor podcast creation app. This features was spotted by app researcher Jane Manchun Wong, who shared images of the “Create a podcast” button in the Spotify app …
Spotify’s Rumored ‘Create A Podcast’ Feature Could Be A Valuable Resource For Marketers Read More »
Google has announced that you are now able to play podcasts directly in the desktop and mobile search results. Google said, “Starting today, when you’re searching for a podcast about a topic on Google, we’ll show you playable episodes in Search results alongside web pages, news, images and videos.” Here are some screen shots of this …
Google Adds Playable Podcasts Directly In The Search Results Read More »
On May 2, Spotify announced that it is testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. The streaming service is currently experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s …
Spotify Is Testing Voice-Enabled Ads That Let Listeners Command Engagement Read More »
Podcasts are growing at a rate of knots, with nearly 68 million Americans listening to podcasts on a monthly basis – that’s nearly one in four people across the country! If you’ve started a podcast, or you’ve considered starting a podcast, then one thing that you definitely need to think about is how to market …
SEMrush Marketing Scoop Episode 2.15 [Success Story] How To Market A Podcast Read More »
Recently, a poll was conducted during one of Kelsey Jones’s (from Search Engine Journal) recent webinars about harnessing your podcast network, and the results showed that about 27% of the attendees have a podcast, while 50% are planning on creating one. It isn’t surprising to see these numbers, as podcasts and other audio/video content has grown …
How to Leverage Your Podcast Guest and Audience’s Connections Read More »