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Unrealistic Client Expectations Kill Agencies: 5 Pro Ways to Manage Them

Managing client expectations can be tricky for marketing agencies. Here are 5 strategies for setting and exceeding your client expectations.

How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns
Lead Analytics How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns

Your captured buyer intent data is invaluable to show money invested in marketing channels is working. WhatConverts helps agencies realize...

9 of the Best Marketing Dashboard Tools for Agencies
Marketing 9 of the Best Marketing Dashboard Tools for Agencies

The best marketing dashboard tools can help facilitate a better relationship between the agency and the client. Those tools can...

5 Metrics Clients Want in a Marketing KPI Dashboard
Lead Analytics 5 Metrics Clients Want in a Marketing KPI Dashboard

Your marketing KPI dashboard should show the metrics that clients care about. Here are five metrics PPC and SEO marketers...

6 Digital Marketing Report Template Ideas for Agencies
Lead Analytics 6 Digital Marketing Report Template Ideas for Agencies

Do your client's read your marketing reports? Here are six ideas for a digital marketing report template that clients will...

First Touch Attribution vs Last Touch: Which One Is Best?
Lead Tracking First Touch Attribution vs Last Touch: Which One Is Best?

Attribution helps you figure out which marketing channels drive leads, but first touch attribution produces different data than last touch.

What is Cost Per Lead and Why Should You Care?
Lead Analytics What is Cost Per Lead and Why Should You Care?

Cost per lead is one of the most important marketing metrics out there. Learn how to calculate CPL and adjust...

7 Reasons Agencies Use Google Ads Optimization Software
Lead Analytics 7 Reasons Agencies Use Google Ads Optimization Software

See a video showing how one marketing agency uses WhatConverts Google Ads optimization software for their clients.

Are Google Ads Worth It?
Lead Analytics Are Google Ads Worth It?

PPC ads are getting more expensive, and you might find yourself asking, are Google Ads worth it? WhatConverts can tell...

Introducing the New WhatConverts Dashboard
Marketing Introducing the New WhatConverts Dashboard

The new WhatConverts Dashboard is now available to all users. Learn more about all the new layout, additional features and...

How to Confidently Boost Google Ads Spend By 8x
Marketing How to Confidently Boost Google Ads Spend By 8x

Find out how WhatConverts lead tracking gave Airskirts the confidence to spend 8x more on Google Ads in just five...

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