You can track marketing ROI by tracking leads back to marketing. Read this article to learn how lead tracking helps...

Marketers are asking, what can you learn from attribution reports? Find out how attribution can improve your marketing strategy.

Optimize your Google Ads based on real leads, not clicks. In 2022, PPC call tracking can help you identify the...

Tracking conversions in Google Analytics only reveals part of the marketing story. If you want the full picture, use this...

Content marketing reporting should be tied to leads and revenue. Read our latest post to learn how to tie content...

Customer journey marketing can reveal exactly how new leads interact with your marketing touchpoints to become paying customers.

How does call tracking work and how does it help businesses improve marketing efficiency? Learn how the Founder of Airskirts...

Marketing attribution tools have a direct impact on your company's bottom line. Use them to see which marketing channels deliver...

There's an easier way to track forms alongside all of your other conversions, and it doesn't involve complicated script or...

In this post, we'll answer (1) what are call tracking numbers are, (2) how they work, (3) the types of...