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Keyword research has been around for as long as SEO in general has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results.As the online search market became a lot larger over time, there was a clear …
Evolving Keyword Research to Match Your Buyer’s Journey Read More »
In episode 2.8 of Marketing Scoop we have a special guest who shares a digital marketing success story – specifically how the brand Garden4Less enhanced their paid search campaigns through keywords from Google Shopping. This SEMrush episode’s special guest is Jonathan Catton, a Paid Media Consultant at Hallam. Some of Jonathan’s achievements at include helping …
How to Harvest Paid Search Keywords from Google Shopping Read More »
In some ways, getting ranked in Google search is like being a contestant in our imaginary “Who Is Most Relevant?” game show. It’s often not enough just to build a single great page with the “right answer.” You have to show Google that your site is relevant for the topic in which you want to …
Google’s View of Your Keyword Relevance Matters: Here’s Why Read More »
Matching up a keyword with what Google thinks users want to see for that keyword can seem like magic. But you don’t have to be a wizard to figure it out. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why understanding user intent is the first …
There’s a number of us who rely on the search volume numbers that Google AdWords provides, but consuming them, you should always do it with a healthy does of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords are just a few issues that makes relying on …
Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday Read More »
Ranking for every one of your competitors’ keywords is something you don’t want to do. As with most things with SEO, it’s important to be strategic and intentional with the decisions you make. In this episode of Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and …
Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday Read More »
SEO is oftentimes painted in black. At first glance, it’s all about challenges and steps to prevent a total failure. Plus, who can possibly survive in this huge flow of data, ever-changing ranking factors and Google updates? But SEMrush knows an industry PRO who can guide you through the chaos of SEO. A.J. Ghergich, the …
On-Page Boot Camp: How To Identify Your Striking Distance Keywords Read More »
Is there a secret to earning site traffic from competitive keywords with decent search volume? Of course there is! In this episode of Whiteboard Friday, Rand Fishkin lets you in on a relatively straightforward tactic that can help you compete in a tough space using very fresh content. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” …
The Keyword + Year Content/Rankings Hack – Whiteboard Friday Read More »