This doesn’t come as a surprise, but keyword research, after all these years of evolving SEO tactics and strategies, has remained one of the the important SEO tasks.
Keyword research will tell you vital information, such as where you rank for keywords, which keywords are easy to rank for and what keywords the competition is using. It tells you what people are searching for, instead of what you think they’re searching for.
This is why learning how to do quality SEO keyword research and analysis is incredibly value for your business.
Mark Traphagen has a column on Search Engine Journal where he shows us the basics of good keyword research and analysis.