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Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

If you want to understand your users’ behavior and measure the performance of your site, one of the most important tools you can use to do is is Google Analytics.  After all, it’s used by millions across the world, and millions can’t be wrong. Despite the fact that Google Analytics is an incredibly important part of the …

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How to Build the Right Traffic Metrics Dashboard for 2016 – Whiteboard Friday

As the first Monday back from not only a fun three day weekend, but as the first Monday back to work for 2016, here’s hoping for another awesome year in SEO and marketing!  I hope you all had a great New Years! But let’s get down to business.  When it comes to being able to …

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Stop Ghost Spam in Google Analytics with One Filter

When you are using any number of services or programs, filters can be a godsend, especially when the information that is being presented to you is excessive, and thus, completely overwhelming.  This is why filters can be incredibly useful to people who have to deal with a lot of information. In Google Analytics (GA), referral …

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My Favorite 5 Analytics Dashboards – Whiteboard Friday

There can be times when you working with your analytics platforms, and you feel totally overwhelmed with the information being thrown at you by the dashboard.  Don’t worry, because you aren’t the only person to feel too inundated with information about your ecommerce business.  There are SEO professionals who suffer from the same problem.  The …

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Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing

Have you ever spoken to an SEO, and as you got to know them, you found that they were pretty dang smart.  They knew really knew their stuff, and they could prove it too.  But just when you expected them to be perfect, you read some of the reports they’ve written and came to a startling realization. …

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