Influencer Marketing

These days, influencers are everywhere. It’s a hot form of marketing right now. They can be great for connecting both organic social reach and paid ads, and are incredibly effective when it comes to marketing just about anything. We can say that influencer marketing started way back in the 1930’s when marketers experimented with figures …

Why Do Micro-Influencers Play Such An Important Role In Influencer Marketing Read More »

10 years ago, the influencer marketing arena was limited to mainly celebrities and super dedicated bloggers. But now, it seems that there has been a rise in the number of social media influencers. No longer are we seeing a select few people taking on the influencer role. In short, influencer marketing is a type of …

What Is Influencer Marketing – Influencer Marketing Explained Read More »

It isn’t a secret that influencer marketing marketing is in a constant state of change and evolution. It’s always changing and keeping up at the speed of social, and it’s important that you keep iterating on your influencer program by staying up-to-date with accurate and reliable data. Being able to shift your approach to selecting …

The Ultimate Guide To Measuring Influencer Marketing ROI Read More »

Sometimes, no matter how long you’ve been in business, there are still plenty of things you can learn. As an example, even if you’ve been around the marketing block for the last 10 years, does that mean you know how you can hire an influencer to help you out with your marketing efforts? Maybe yes, …

How Do You Hire Influencers For Your Business? Read More »