Google Maps is an incredible business weapon that small to medium sized companies can make use of, especially if they’re a local business. It helps people locate your place of business, allowing them to offer services and products that they’d like to make use out of.
Google Maps is chalk full of features that can help improve the local search experience for both users and other businesses looking to work with you.
There is a lot of things that business owners can do with Google Maps beyond your standard features (including finding driving directions, checking traffic conditions as an example).
Matt Southern of Search Engine Journal has a post where he discusses tips and tricks that can assist business owners make the most of Google Maps’ features in your digital marketing campaigns.