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Australia’s Feud With Google Has Big Implications For Domestic Businesses And Digital Platforms

Back in December, Google threatened to shut down its search engine in Australia if the country’s News Media Bargaining Code (NMBC) were to become law. The NMBC wants to compensate news publishers for links to their content in Google’s search results.

Days before this happened, Google just wrote up a deal with French publishers to license their content.

The difference between these two situations is that the proposal coming out of Australia has bigger implications for businesses outside publishing, as well as possibly other search engines.

If Google does actually pull out of Australia, the consequences for domestic businesses could be bad.

Find out more about this proposed legislation on Search Engine Land’s post about it over here!

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