Google Shopping

Ad Creep: Google Extends Shopping Ads Into Mobile Google Image Search Listings

Moves are being made by Google that will extend Google Shopping listings further into Image search results for products. The ads show up with a tag icon and “Product” label located in the bottom left corner before the organic image results.  Even though it’s not currently known when this appeared, the head of insights at …

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Maximizing Your Sales During The Holidays On Google Shopping

This is part two of Google Partners‘ Google Shopping holiday workshop series. Now that your product data is optimized and ready for the longer holiday season, they’ll show you how to use product data to structure your Shopping campaigns for holiday sales strategies. Lastly, they’ll help you execute to get your products in front of holiday …

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Google Is Testing Filter Buttons For Shopping Ads: Filter By Local Availability, Top Rated And More

A new test has been started by Google for product filter buttons for product listing ads in the search results, which includes a special “In Store” filter for Local Inventory Ads. Merkle RKG has spotted this test, and said that the filter buttons appear to show up when superlatives like “top” or “best” or other qualifying …

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Google Would Like You To Buy Products Using Voice Search

Yesterday at SMX, we found out, according to Beshad Behzadi, the Principal Engineer at Google Zurich, that Google is working on conversational search.  With conversational search, users would be able to buy or locate products just by speaking to their devices. An example that was given was if you were looking for a lower price …

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Google To Update Shopping Policy Center February 2016

For all of those using Google Shopping, this news is for you.  Google’s Shopping Policy Center will be getting an update in February of 2016.   A you can see from the image above, the version is in preview for the moment.  Google announced the change in a Merchant Center help page,  In that page, the new Policy …

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It’s That Time Of Year To Prepare Your Paid Search Programs For The Festive Season

It’s that time of the year again, everyone.  It’s the holiday season again.  To many people, this is a great time of year, as we’re gearing up to enjoy a number of different events and holidays, including Halloween, Thanksgiving, and Christmas.  The lead-up to the holidays is going to be a busy time for a …

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Google’s New Assortment Report Shows Retailers Which Products They’re Missing Out On

The holiday season is here, and just in time for the season, the ultimate FOMO report for retailers advertising on Google Shopping has arrived to help. The new Sopping Assortment report in Google Merchant Center will show you the most popular products on Google that are not in your feed.  You can search by product category, …

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Driving Online Sales With Google Shopping

The consumer journey is now fragmented into hundreds of small, decision-making micro-moments throughout the day.  In this episode of Google Partners, learn how to reach shoppers at the right micro-moments with Google Shopping. The Shopping team will walk through a suite of solutions and best practices to reach shoppers looking for your products and drive online …

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AdStage Now Supports Google Shopping Campaigns Management

AdStage, the self-serve ad management platform, unveiled support for Google Shopping campaigns through a new integration with Google Merchant Center. With this new integration, users will now be able to manage and report on Shopping campaigns from the AdStage platform.  From this platform, you can also facilitate ad management for AdWords text ads, Bing Ads, …

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Understanding How Your Brand Drives Google Shopping Campaign Traffic

When it came to website traffic, a majority of retailers would see two types of traffic  They would see brand traffic, and non-brand traffic as a necessity of running a paid search program.  But, things have gotten a little muddled with the introduction of Google Shopping Campaigns and the Product Listing Ad (PLA) format. Here’s …

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