Data Tracking

Google Will Begin Sharing More Search Term Data With Advertisers Moving Forward

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Search query data offers insight into what queries don’t work and which ones are working better than you thought. Almost an entire year after deciding to hide search term data, Google announced that it will start sharing more search term data with advertisers. When this finally happens, advertisers still won’t receive data on all search …

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The Newest Data On The Title Tag Changes In Google

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Recently, somebody known as BowTiedWookie posted a thread on Twitter where he talks about how he analyzed 10 different sites for the same 500 keywords in the Sheets tool. These are the trends found from this small experiement: The shorter the title the less likely Google is to change it. Google will change the title …

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Facebook Updates Their iOS 14.5 Prompt In An Attempt To Keep Users Data Tracking On

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With the new data tracking prompts that rolled out with Apple’s iOS 14.5 update, Facebook has decided that they were going to add a new element to its own iOS 14.5 prompts where they are trying to encourage users to keep data tracking on when using the Facebook app. Facebook’s tactic is to add a new …

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Google Won’t Provide Alternate Data Tracking Options When Third Party Cookies Go Away

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As this news may have reached a number of us, Google is phasing away third party cookies. Despite any speculation around potential replacements of these cookies, Google won’t provide a way to maintain the same kind of data tracking after cookies go away. As explained by Google: “We continue to get questions about whether Google will …

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Facebook Launches New Site to Help App Marketers Deal with Coming IDFA Changes

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Because of Apple’s IDFA in-app data tracking process, Facebook taken to warning advertisers of some of the major impacts that will occur. Unfortunately, the ones to see the biggest losses due to these new prompts are its Audience Network partners. There will be new in-app popup alerts coming out of the process, asking users to opt-in …

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