Accelerated Mobile Pages

Google AMP Errors Widely Reported By Webmasters And Publishers

A number of complaints have been coming in from webmasters, developers and publishers about AMP issues in Google mobile search and within the Google Search Console.  There are some who are seeing Google show their stories in the “Top Stories” section with and without the AMP icon within minutes of each other.  There are other folks who have been …

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Accelerated Mobile Pages: Are They Worth It?

It’s official.  Google’s mobile-first index has been unveiled and you’ve probably received a notification from Google Search Console that some of your websites are officially being enrolled in the index. This mobile first index will take precedence over the traditional desktop index Google has been using before and will serve the most appropriate results based on …

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Google Opens Developer Preview Of AMP URLs Showing Publisher Domain Mames

One of the frustrations for publishers with AMP has been their own domains won’t display in the URLs when people click on AMP results from Google Search.  Google has been busying working on a fix for months, and there is some good news!  A preview was posted on Tuesday for developers to interact with its solution to …

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Bing Finally Releases AMP Viewer For News Stories In Mobile Search

On Monday, Bing announced the release of the Bing AMP (Accelerated Mobile Pages) viewer.  The release of the AMP viewer gives Bing mobile searchers to access AMP-enabled pages from the search results. Currently, AMP pages are available in the news carousel in the US.  It will roll out to other countries in the coming months.  It will …

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Google Releases AMP Stories v1.0 With New Features, Including An Ads Beta For DFP Users

On July 17, following the introduction of AMP Stories for publishers in February, the AMP team has announced several updates to AMP Stories, including monetization capabilities. Version 1.0 of AMP Stories is now available to all developers, no whitelisting needed. AMP stories are standalone compilations of pages with AMP and HTML layers of elements such as media, …

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Bing Announces Bing AMP Viewer & JSON-LD Support In Bing Webmaster Tools

Two new features Microsoft unveiled two new features within Bing when Fabrice Canel, the principal program manager, made an appearance at SMX Advanced  on the morning of June 12.  The first thing he announced was the support within Bing Webmaster Tools, which lets users debug and view their JSON-LD markup. Second, he announced support for a Bing …

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Google Testing AMP Label In Search ads

Google has been running a test that serves AMP-enabled landing pages from mobile Search ads to users for just over a year.  The company is now experimenting with showing the AMP lightening icon next to the description in some of those text ads. The following example of the test, which was spotted by a reader, is running …

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Demoed At Google I/O: AMP Cache URLs Showing Publisher’s URL Instead Of Google AMP URL

At the beginning of this year, Google announced a solution for the AMP cache URL problem where Google would show and let you share the Google AMP URL instead of the publisher URL.  The solution was demonstrated at I/O as an early beta of how this would look like for a publisher. So, as an example, rather than showing …

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These 4 AMP Myths Need to Die: Here’s Why

Some major publishers and ecommerce sites gave up early on AMP because of its limitations. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge busts four persistent myths about AMP that shouldn’t keep you from taking advantage of its incredible speed for mobile page delivery. Brought to you …

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Mobile Speed Case Studies: Push For Faster Page Loads

Recently, Google announced a new mobile ranking algorithm, which is being called the “speed update.”  According to the search engine, the speed update is will “only affect pages that deliver the slowest experience to users and only affect a small percentage of queries.” It’s important to state that speed is already a big part of the mobile …

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