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On June 22, Apple announced their major redesign for Siri since its launch in 2011. With this new version of Siri, it won’t take up the whole screen, but rather a logo at the bottom of the screen. This will launch in iOS 14. The following image that was shown during the Apple WWDC virtual …
Google added some Siri Shortcuts for its search, Gmail, Drive and YouTube apps on iOS, the company announced on February 6. Siri uses can take actions within the corresponding Google app through the assistant by saying trigger phrases, such as “search with Google.” Users can say “search in Drive” to access their Google Drive files, “search YouTube” …
It seems that when Apple Maps had a botched launch in 2012, it has spent “billions” trying to catch up with Google Maps. This week, it celebrates its 15 year anniversary next week. Last week, Apple announced that its rebuilt its Maps application and has rolled it out in general availability across the US. It will soon …
Apple’s Big Maps Makeover Now Available Across U.S., Europe Coming Soon Read More »
The latest version of Perficient Digital’s now annual Digital Personal Assistants accuracy study is now out. The study compared responses to about 5,000 queries on seven different devices, which includes Amazon’s Alexa, Microsoft’s Cortana, Google Assistant and Siri. Google Assistant performed the best at the highest level, but Cortana tried answering the most questions. An …
Apple held its annual hardware keynote on September 10 in order to showcase the company’s new device offerings, which focused primarily on the iPhone. There was a number of announcements that included the newest models of iPhones, now Apple watches, an aggressively priced new iPad along with subscription services Apple Arcade and Netflix rival Apple TV+. …
For the last 25 years, marketers relied on third-party tracking cookies in order to track consumer behavior online. Practically all ad tech and martech platforms utilize cookies for targeting, retargeting, display advertising and behavioral marketing in general. But now, everything is changing. There is technology out there that blocks cookies, such as Apple’s Intelligent Tracking …
What’s Next Now That The Third-Party Browser Tracking Cookie Is Dead? Read More »
Amazon, Google and Facebook are three of the top ad platforms in the US, and together, they earn about 70% of all digital ad dollars spent according to eMarketer. 68.1% of digital ad spending is collected by these three companies, according to the latest estimates by the firm. It’s comparable when mobile advertising is broken …
Almost 70% Of Digital Ad Spending Going To Google, Facebook, Amazon, Says Analyst Firm Read More »
Some of the updates in iOS 13, which were announced yesterday, are finally playing catch up with Google. One of the Apple updates includes a Street-View-like feature to Apple Maps. With this particular Maps update, users will be able to pick a map location and launch a 360-degree photographic view of the immediate area. This …
Apple Maps Refresh: Better Data, More Detail And A New ‘Street View’ Read More »
The results of Loup Ventures annual “smarkt speaker IQ” test has now been published, and the surprise winner is Google Home. According to the results, Apple’s HomePad and Siri bested Alexa and Cortana, which is quite a surprise. 800 questions was asked to the virtual assistants, and then graded based on whether the question was understood …
Google Home Wins Smart Speaker IQ Test But Siri Beats Alexa And Cortana Read More »
For Microsoft, their digital assistant seems to be in a bit of a tough spot. Despite the fact that the assistant has been integrated into Windows 10, which has a user base of 700 million users globally, Cortana has only about 150 million users according to the last official Microsoft figures. In comparison, this is several …
Redesigned iOS Cortana App Looks Better Although Adoption Challenges Remain Read More »