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Apple’s New App Tracking Permissions Is Live In iOS 14.5

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As of this writing, it’s been a couple of days since iOS 14.5 officially launched. In case you’ve been living under an SEO rock, this could change how advertisers do their ad marketing, at least on Apple devices.

Some of the things included in the new update includes:

  1. The ability to unlock your iPhone while wearing a mask
  2. The ability to “Unlock with Apple Watch” where you unlock you device on an authenticated Apple Watch
  3. Siri improvements
  4. AirTag support
  5. and more

But in this case, the important feature being unlocked in the latest version of iOS is the controversial app data tracking prompts, called App Tracking Transparency (ATT).

As explained by Apple:

“App Tracking Transparency requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising, or sharing their data with data brokers. Apps can prompt users for permission, and in Settings, users will be able to see which apps have requested permission to track so they can make changes to their choice at any time.”

What will be the impact of this kind of change, not just for Apple phones, but for Android as well? Will Android eventually get something similar to ATT? Even if Androids don’t get the feature, will effects of ATT bleed over to all phones in a ripple effect?

We’ll have to wait and see.

Source – Social Media Today

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