Programmatic advertising, to many digital marketers, is something of a mystery. It’s all about blending data science, automation, and machine learning. programmatic advertising can be something of a difficult thing to truly understand.
What is Programmatic Advertising?
To put it simply, programmatic advertising is the automated buying and selling of digital advertising space. If offers a data-driven alternative, where algorithmic software handles the sale and placement of digital ads in not just seconds, but millisecond. IT can apply a wide range of channels and formats as well.
Alex Macura has written an article on Search Engine Journal where he goes into detail on how to master B2B programmatic advertising. He talks about the components of programmatic ads, how B2B programmatic advertising works, the differences between it and Google Display, and more.
Check it out if you want to not only learn more about the subject, but learn how to actively use it for your business’ benefit.