Augmented & Virtual Reality

System 1 Research Launches A VR Testing Tool For Shopping

Leave a Comment / Augmented & Virtual Reality, Marketing Tools, Martech, Martech Marketing / By

Imagine that you’re at the grocery store, and you pause at certain locations from within the aisle and you toss items into your cart.  This seems like a normal day at the store, but this is actually a new Virtual Reality Shopper that has been recently launched by System 1 Research. System 1 Research, the …

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Web Browsing Coming To VR Headsets, AR Coming To The Web Via Chrome

Leave a Comment / Android, Augmented & Virtual Reality, Chrome, Google, Google I/O, Mobile Marketing / By

Google has decided to bring the Chrome browser to virtual Reality (VR), as well as augmented reality (AR).  On the second day of I/O, at the end of their morning keynote, Google made some announcements that were tied to Chrome that were interesting for the future of the mobile web. Previously, Google had authored a web …

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Google Releases Chrome Version With The First Browser Support For WebVR

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Google is currently updating its Chrome browser for Android with the first browser support for Web VR, which is a capability that could truly affect the use and dvelopment of VR content. Before, if somebody chose to view VR content in a stereo headset viewer, such as Google’s Daydream View, they would have to download one of …

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