Ads

The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

On this episode of Marketing O’Clock, here are the things they discuss: Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. The Marking O’Clock team breaks …

The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads Read More »

LinkedIn Shares Tips on How to Maximize the Use of its Various Ad Options (Infographic)

A new overview has been published by LinkedIn that shows how to make the best use of its ad tools for different campaign objectives. The overview outlines specific ad elements you should consider in a number of different approaches when advertising in LinkedIn. The following infographic looks at the targeting and presentation that everyone should …

LinkedIn Shares Tips on How to Maximize the Use of its Various Ad Options (Infographic) Read More »

Multimedia Ads Arrive in Microsoft Advertising

In this episode of Marketing O’ Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named July 2021 Core Update, and some data indicates that TikTok is well on its way to world domination (of video platforms). Plus, Facebook announces a new thread option that will …

Multimedia Ads Arrive in Microsoft Advertising Read More »

What Are Some Great Facebook Remarketing Strategies You Should Try Testing?

Remarketing is a way for marketers to connect to other people who had previous interactions with your website or mobile app. With it, you can position your ads in front of the people who are browsing Facebook, which will help you increase the awareness for your brand, or to remind people to convert. There are …

What Are Some Great Facebook Remarketing Strategies You Should Try Testing? Read More »

The New ‘Creative Guidance Navigator’ Is Launched By Facebook To Provide Marketing Stats And Tips

Recently, Facebook launched their ‘Creative Guidance Navigator‘, which provides a number of ad tips and notes that should help improve ad creation. This is essentially a mini-site that shows off a range of different ad tips you can use for Facebook. Each tip is presented one by one, and if you’re interested in a particular tip, …

The New ‘Creative Guidance Navigator’ Is Launched By Facebook To Provide Marketing Stats And Tips Read More »

How Do You Set The Budget For Your Facebook Ad?

If you want the most efficient ways to reach your target audience, the Facebook Ads platform has plenty of control options that can really help you reach this dream, including target audience, ad copy placements, conversion actions and the like. Unfortunately, one of the things that Facebook seems to skimp on is attention to budget. …

How Do You Set The Budget For Your Facebook Ad? Read More »

What Are Some Powerful Facebook Ads Targeting Options You Can Use?

A lot of people use Facebook to check up on their friends, as well as check up on goings on around the world. As more people spend use the social platform, it continues to expand, opening up whole worlds of different things that can be targeted through advertisements. Although Facebook had introduced Engagement Remarketing options …

What Are Some Powerful Facebook Ads Targeting Options You Can Use? Read More »