Paid search marketing gives businesses the chance to advertise within the sponsored listings of a search engine or partner site by paying for every time their ads are clicked.
Paid search can be a valuable digital marketing tactic for small businesses. By paying for each ad click, that business will be able to drive more traffic to your site from that search engine or page, ensuring that this traffic is relevant with the best chance of conversion.
Perhaps you’re interested in starting up a paid search marketing program of your own for your business, but you aren’t really sure what elements you might have missed.
In an Search Engine Land article by Pauline Jakober, she takes a look at the parts you should focus on for a complete paid search program. You will discover what you need for a comprehensive paid search program so you can decide what elements you will use for your own program.