Paid search is a type of digital marketing where search engines allow advertisers to display their ads on their search engine results pages. It’s a model of marketing where the advertiser pays a fee very time an ad is clicked on – basically paying for a visit to your site.
Taking a look at Pay-Per-Click (PPC) best practices is something every business should do so they know what they should do to improve their performance.
After the last year (thanks to the pandemic), strategies and trends have changed, so it’s important to look them over and incorporate them into you PPC strategies.
Lisa Raehsler has a column on Search Engine Journal where she shows us ten PPC best practices that will show us how to adjust for the future.