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It seems that after the penguin update in Google took place, people looked for different ways to obtain links. The link building tactic that many people have utilizing since penguin has been guest bloggers posting. Guest blogging can be a dangerous tactic to do. Of course, not all guest posting is a bad thing. Not …
In the content marketing game, prospective customers value familiarity and trust over content alone. The content you place on your site isn’t designed to sell the products or services that you offer, it’s to actually sell you and what you are to the potential customer. Lately, content marketing has been getting more attention, as many …
Hello readers, I may not have as much time as I’d like to post articles to this blog. Instead, however; I’d like to post links to articles I am writing for numerous print publications. Hopefully you will find these usefull. As time allows, I will also post new ideas here, for now… Here is one …
One of the biggest problems faced by businesses today is the inefficient collaboration between marketing and sales teams. So when it comes to Search Engine Marketing – who owns it? By the name of the activity itself, most would say the marketing team owns it. If your company is still living in the dark ages …
Happy Friday! My favorite post this week BY FAR is from Brian at ScoreBoard Media. The post is all about how SEO consultants should easily pull in $500k a year for consulting – but most aren’t. I started doing Search Engine Optimization for my own business about seven years ago. About three years ago I decided …
Search Engine marketing is no longer about showing up in the top ten results. Well okay, that is still important, but it’s only one piece of the overall puzzle.As sophisticated businesses and marketing agencies embrace the world of Internet Marketing, Search Engine Marketers are being asked to deliver a level of strategy and value never …