Microsoft

Microsoft Bing Receives A More Visually Immersive Appearance

According to an announcement, Microsoft has been making a number of different updates to Microsoft Bing Search, making a user’s search experience more “visually immersive,” including a number of features like recipe results, expandable search result carousels, infographic knowledge panels and more. The following Search Engine Land article takes us through each update. Read and …

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Microsoft Releases AI That Helps Interpret And Correct Searcher Spelling Errors

It shouldn’t be surprising how easy it is to misspell things in life, let alone online. According to an announcement from Microsoft Blog, about 15% of search queries have spelling errors. To help correct these spelling errors, the folks over at Bing launched their Speller100, which was made to help reduce the number of incorrect …

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Microsoft Advertising Promotion Extensions Are Now Available For The Holidays

Promotion extensions are now available for Microsoft Advertising accounts, but only in the US. These extensions will allow you to select from events or occasions such as Christmas, Black Friday or Cyber Monday. Microsoft said that: “Promotion Extensions allow you to highlight a special offer or a special deal in your text ad. Additionally, you can tie your deal …

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Microsoft Advertising Adds Brand Safety With IAS Partnership

On September 28, in an announcement, Microsoft Advertising has partnered up with Integral Ad Science in order to bring brand safety verification to native ads running on the Microsoft Audience Network. With this integration, inventory will be evaluated before the ad auction begins, meaning that this is a pre-bid integration. As per the Microsoft Blog: …

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Microsoft Advertising Launches Multi-Image Extensions for Search Ads

A brand new ad extension type is being rolled out by Microsoft Advertising – multi-image! Currently, this new extension is available in the US. Users now have the ability to add up to five images to be appended to search ads, which will be displayed in a carousel format across all devices. Microsoft also announced …

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Microsoft Advertising Editor Has Been Updated With Campaign-Level Targeting And Recommendations

Microsoft Advertising announced Wednesday that Microsoft Advertising Editor users can use AI-powered recommendations and campaign-level associations, which can optimize campaign performance and make bulk campaign management easier. Recommendations Using AI, the Recommendations feature will “automatically provide recommendations that will improve your bids, keywords, and ads, boosting the overall effectiveness of your campaigns.” According to Microsoft Advertising, …

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TikTok To Build An Ireland-Based Data Center During Buy-Out Negotiations

Despite the fact that TikTok’s future is uncertain in the US, the company is still doing what it can to expand internationally. ByteDance is planning a $500 million data center in Ireland in order to house European user info, says a Bloomberg report. An interesting point is that TikTok wants to make their European HQ in …

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