On February 22, Microsoft Ads recently launched a feature to their platform, something that is surprisingly unique and not seen on Google Ads – Dynamic descriptions for Dynamic Search Ads. Not only can advertisers present dynamic headlines, they can choose to sere dynamic descriptions to Bing users.
The following markets that dynamic descriptions for Dynamic Ads includes:
- United States
- United Kingdom
Unfortunately, not every brand will have access to this feature, such as those of the sensitive nature, like Pharmacy, Financial Services and the like. These types of brands and advertisers won’t be eligible for dynamic descriptions.
If you’re an advertiser who wants to keep full control of your ad copy, you will have the ability to opt out of the feature.
Advertisers will be receiving information from Microsoft regarding how to opt out with specific instructions.
Source – Search Engine Journal