Search Advertising

The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

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On this episode of Marketing O’Clock, here are the things they discuss: Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. The Marking O’Clock team breaks …

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New Google Ad Label Test With Green Outline On White Background Has Been Spotted

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It appears that Google is testing ad label variations in the search results again.  After going from yellow to green in 2016, it seems that the search engine is testing a green outlined label. @matibarnes on Twitter in he UK shared a screenshot on Twitter Tuesday. Google continuing to test ad labels with a new green outline on white …

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