Advertising & Media Buying

MoPub Gives Publishers Impression-Level Revenue Data, Links With Attribution Platforms

Announced on Tuesday, MoPub, a mobile ad exchange owned by Twitter, is making impression-level revenue data available to publishers. The company is partnering with seven third-party attribution platforms to deliver the data. These platforms include: Adjust Appsflyer Branch Kochava Singular SOOMLA Tenjin. This data will be delivered in real-time once an ad impression is triggered …

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All Apple News Publishers Can Now Use DoubleClick For Publishers To Serve Direct-Sold Ads

According to Digiday, Apple rolled out the ability for publishers to use DoubleClick for Publisher (DFP) for ad serving in their Apple News content. Apple was testing the use of the Google-owned DFP with some publishers since last year.  Any revenue that a publisher gets from selling ads directly in their Apple News channels and articles, …

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With 54% Of comScore 1000 Publishers Adopting Ads.txt, OpenX Says It Will Start Banning Unauthorized Inventory

The newest from ad exchange OpenX points to deepening adoption of ads.txt and changing programmatic practices. It was reported by OpenX that 54 percent of the comScore 1000 had implemented ads.txt on their sites by mid-January.  This has risen by 7 percent by August, when ads.txt adoption was slow to scale.  The focus of the OpenX analysis was on …

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Ad Tech Firms Join PageFair’s New Perimeter Initiative For GDPR-Compliant Ad Targeting

The Dublin, Ireland-based firm, PageFair, has analyzed the upcoming General Data Protection Regulation (GDPR)and determined that user consent is  “unworkable” for targeted advertising, and the company is now trying to reinvent that wheel. The firm announced a joint initiative with eight other ad tech companies that provides GDPR-compliant ad targeting without requiring user consent. The intitial group participating …

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IAB Tech Lab Releases OpenDirect 2.0 And OpenData 1.0

The Interactive Advertising Bureau (IAB) Tech lab is out with two new specs: Version 2.0 of its OpenDirect spec for automated guaranteed buying and selling The first OpenData spec for reporting campaign performance metrics OpenDirect offers standards for ad transactions directly between a publisher and an advertiser.  With IAB’s OpenRTB providing the transactional protocol for real-time bidding, OpenDirect will …

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ShareIQ Can Now Generate Ad-Targeting Segments Of Users Who Have Interacted With Brand Images

The web has become the Visual Web for a number of brands, where images are the big thing, and is the key currency of communication. In order to help brands take advantage of this visual currency, ShareIQ, a visual content performance platform, is release a new data product this week, which they are calling Custom Audiences, …

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