Terminus Buys BrightFunnel, Adding Multichannel Analytics To Its ABM-Targeted Ad Campaigns

Terminus, an company that provides account-based ad targeting, which is based in Atlanta, has announced this week that it is acquiring B2B marketing analytics and attribution provider BrightFunnel.

According to Eric Spett, Terminus CEO and co-founder, said that his company will be able to offer multichannel analytics and attribution that to beyond its previous analytics, which has been focused on engagement and sales from Terminus-directed display ads.

[Read the full article on MarTech Today.]

Source – Barry Levine

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