How Does Machine Learning Work in Paid Search Marketing?

Machine Learning, Typewriter, Artificial Intelligence

These days, all ad platforms are utilizing machine learning into their algorithms. If you want to have successful marketing campaigns, then you will need to make sure you understand the machine learning in every ad network.

Machine learning technology can help marketers identify the bids that will drive the most traffic to your business website. AI is able to predict the clickthrough rate of your future ads and the impact it could have on your Quality Score.

In the following Search Engine Column, Chhote Lal in New Delhi asked how Google’s machine learning worked in paid marketing, which is a good question!

Check out the post, which was written by Navah Hopkins.

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