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These days, all ad platforms are utilizing machine learning into their algorithms. If you want to have successful marketing campaigns, then you will need to make sure you understand the machine learning in every ad network. Machine learning technology can help marketers identify the bids that will drive the most traffic to your business website. …
How Does Machine Learning Work in Paid Search Marketing? Read More »
If AI could actually do marketing for you, that’d be pretty awesome, right? Well, it seems that AI has come far enough along to where it actually can! Neil Patel breaks down how AI is changing both marketing and SEO in the following video. He shares some of the tools that can make your life …
How Al is Changing Marketing and SEO (And How to Use it In Your Business) Read More »
It shouldn’t be surprising how easy it is to misspell things in life, let alone online. According to an announcement from Microsoft Blog, about 15% of search queries have spelling errors. To help correct these spelling errors, the folks over at Bing launched their Speller100, which was made to help reduce the number of incorrect …
Microsoft Releases AI That Helps Interpret And Correct Searcher Spelling Errors Read More »
Artificial intelligence chatbots are becoming more of an important tool for marketers regarding how they deal with customer care since brands can offer a seamless experience, 24/7 support and fast responses. Despite how much AI chatbots can really help out with customer experiences, there are some unfortunate limitation that can really cause problems if it’s …
The Key Challenges and Benefits of Utilizing Chatbots for Business (Infographic) Read More »
Because third-party cookies will soon be the way of the dodo, advertisers and publishers are trying to find different was to understand audiences and their interests. One possible way of continuing to know their audiences is to utilize contextual advertising. This kind of advertising won’t intrude on the identity of a brand’s audience at all. …
In this HubSpot video, Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing.
In this free HubSpot Academy course, you’ll learn an introduction to artificial intelligence and machine learning, including how they’re defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting artificial intelligence. This video is the first part of a 5-episode series where Paul Roetzer, …
This video is part of a free HubSpot Academy course on Artificial Intelligence in Marketing: https://bit.ly/36mI8H8 This course, recorded live from MAICON, is an introduction to artificial intelligence and machine learning, including how they’re defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting …
How to Pilot Artificial Intelligence at Your Business Read More »
Chris S.Penn of BrainTrust Insights and Eric Enge in conversation on Machine Learning and AI. This is part of a seven video series explaining the impact of Machine Learning and Artificial Intelligence (AI) on the world of search.
Chris S.Penn of BrainTrust Insights and Eric Enge in conversation on Machine Learning and AI. This is part of a seven video series explaining the impact of Machine Learning and Artificial Intelligence (AI) on the world of search.