Artificial Intelligence

How Does Machine Learning Work in Paid Search Marketing?

These days, all ad platforms are utilizing machine learning into their algorithms. If you want to have successful marketing campaigns, then you will need to make sure you understand the machine learning in every ad network. Machine learning technology can help marketers identify the bids that will drive the most traffic to your business website. …

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Microsoft Releases AI That Helps Interpret And Correct Searcher Spelling Errors

It shouldn’t be surprising how easy it is to misspell things in life, let alone online. According to an announcement from Microsoft Blog, about 15% of search queries have spelling errors. To help correct these spelling errors, the folks over at Bing launched their Speller100, which was made to help reduce the number of incorrect …

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The Key Challenges and Benefits of Utilizing Chatbots for Business (Infographic)

Artificial intelligence chatbots are becoming more of an important tool for marketers regarding how they deal with customer care since brands can offer a seamless experience, 24/7 support and fast responses. Despite how much AI chatbots can really help out with customer experiences, there are some unfortunate limitation that can really cause problems if it’s …

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How Can Marketers Use Artificial Intelligence

Here is a HubSpot video where you will learn about both artificial intelligence and machine learning. This includes how exactly they are defined, as well as what distingushes them from the other, how to apply them, and how you can start talking about piloting artificial intelligence. This is the second HubSpot video in a five …

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What Is Artificial Intelligence In Marketing?

In this free HubSpot Academy course, you’ll learn an introduction to artificial intelligence and machine learning, including how they’re defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting artificial intelligence. This video is the first part of a 5-episode series where Paul Roetzer, …

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How to Pilot Artificial Intelligence at Your Business

This video is part of a free HubSpot Academy course on Artificial Intelligence in Marketing: https://bit.ly/36mI8H8 This course, recorded live from MAICON, is an introduction to artificial intelligence and machine learning, including how they’re defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting …

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