Predictive Marketing

IBM Launches New Predictive Ad Solution For Campaign Creative Elements

Leave a Comment / Advertising, Machine Learning & Artificial Intelligence, Marketing Tools, Predictive Marketing / By

The “Advertising Accelerator with Watson,” a predictive ad solution, has been released by IBM. It uses AI to determine which creative elements will deliver the best engagement for specific audiences and help identify new audience segments opportunities. The solution can even analyze campaign results based on the creative and audience perspective. It has been built on …

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Nebula Genomics Readies A Marketplace To Sell A Precious Dataset: You

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If a new partnership is successful, your medical and health history could end up being more than just a mere blueprint for your doctor’s actions. Nebula Genomics and Longenesis have partnered in order to make a new blockchain-based marketplace that will market and sell genomic, clinical and health record data. Nebula Genomics, a San Francisco startup, was co-founded …

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Google’s Acquisition Of Urban Engines Points To ‘The Internet Of Moving Things’

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In the next big version of Google Maps, we might see something akin to a kind of “urban operating system.” This is what Urban Engines, a Lost Altos, California-based two-year old startup that Google has acquired, is envisioning.  Within Urban Engines, there are four co-founders that are former Google engineers.  Deal terms weren’t made available to …

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Amplitude’s New Compass Points To Behaviors Exhibited By Returning Users

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When it comes to marketing, your first priority should be making sure you retain as many customers and visitors as possible.  But what helps keep them coming back? Well, there is something brand new being launched today from Amplitude, a mobile/desktop analytics firm – a brand new product called Compass.  The company says that it is …

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