Pinterest

Expanded Launch of Pin Stories Announced By Pinterest, As Well As New Pin Analytics Tools

Pinterest has announced a full beta launch of Story Pins, which taps into the social Stories trend with a platform-unique approach. Not only that the company is also releasing a new creator profile and analytics tool to help track performance. With these new tools, creators will be able to “publish immersive and expansive stories directly to …

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Instagram, Pinterest Roll Out New Features For Pride Month

As June is Pride month, Pinterest and Instagram are coming out with a set of seasonal features that includes rainbow text, new stories filters, and more. Here is what is coming to each platform: INSTAGRAM FEATURES Rainbow hastags For the last three years, Instagram has been enhancing all pride-related hashtags with a rainbow gradient. This …

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Shopify merchants Now Can Quickly Turn Their Catalogs Into Shoppable Pins

The dedicated Pinterest app in the Shopify app store allows merchants to upload their product catalogs to Pinterest. The app will automatically update products for Product Pins on Pinterest daily, and add tagging to be able to track and measure performance. Users will also have an ads interface that allows them to run promoted Product …

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Google Partners Changes Now Push Incentives at Expense of Customers

In this SEJ digital marketing news video, Google shows no love for agencies with new Partner Program requirements, Pinterest takes the lead for fastest growing social platform, Google has yet to confirm or deny a weekend search ranking update, Microsoft has a new function for advertisers IF they want to customize text ads, Google buries …

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Pinterest Shopping Ads Gain Momentum As Company Revenues Top $1 Billion In 2019

On January 7, Pinterest reported revenues have reached $400 million for Q4 of 2019. This is a growth of 46% year over year, which exceeded analysts’ forecast of $371.2 million. The company’s annual revenue surpassed $1 billion, reaching $1.14, which is an increase of 51% over 2018. Global monthly active users (MAUs) grew 26% year over …

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Pinterest Debuts AR Feature That Lets Users Try On Lipstick Before Buying

Pinterest has launched a new augmented reality (AR) feature called “Try On”, which allows users to virtually try on various lipstick shades suited to their complexion. This feature is powered by Pinterest’s proprietary visual search technology called Lens. To use the feature, search “lipstick” or “lipstick shades” on Pinterest and select the “Try On” option. …

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Pinterest Overtakes Snapchat in Popularity Among US Users

Pinterest is in third place as the largest social media platform in the US, which is a position that it is expected to keep for the time being. This comes from the latest estimates from eMarketer, who sees Pinterest ending 2019 with 82.4 million users. The company managed to overtake Snapchat’s 80.2 million users. This …

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Pinterest Launches Pinterest Shop For Small Businesses That Make And Sell Products

In advance of Small Business Saturday, which takes place on November 30, and the holiday shopping season, Pinterest has launched Pinterest Shop, which is a new dashboard curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion. Currently, the Pinterest Shop has 17 different small businesses that make and sell unique …

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Pinterest’s New ‘Shop the Look’ Ads Can Feature Multiple Products in a Single Ad

Pinterest is rolling out a new ad format as well as an all new design for business profiles. A new format is being introduced by Pinterest for “Shop the Look” ads, which lets retailers feature multiple products in one ad. ‘Shop the Look’ ads are inspired by Pinterest’s organic pins of the same name and allow advertisers …

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Pinterest’s New ‘Shop The Look’ Collections Lets Brands Promote Several Items In One Mobile Ad

Pinterest made an announcement on September 23 that it will be releasing Shop the Look ads in a new collections format for mobile soon. The ads are going to begin rolling out in the US over the coming months. Pinterest is even redesigning the layout for Business Profiles on its platform and extending its Catalogs and Shopping …

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