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So, you’re working remotely. You got this! But here’s the thing: Your job requires you to create video content. What’s a person to do when your job description requires creating remote video? How can remote video be produced in a way that’s both high-quality, as well as engaging, informative, and relevant? We’ve been there — …
Remote Video: How to Create Content When Working Remotely Read More »
There’s a good chance that you’ve heard of TikTok. There’s also a good chance that you’ve stumbled upon a TikTok clips of people dancing or lip-syncing to various clips. On top of that, you don’t even have to have installed the app to see them. For teens, it’s a place for pure entertainment, but for …
You don’t need to be a rocket scientist to host a webinar. All you need is a webinar checklist – and we’re here to provide it. In this video, HubSpot will go through everything you need to create a webinar, from the early planning stages, to the big day itself.
An invoice, or sales invoices, is a billing document issued by a seller to a customer. While creating an invoice might not sound like a big branding opportunity, having a well-designed, professional invoice can make a big difference in the eyes of your customer. In this HubSpot video, you’ll learn how to send an invoice …
Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. However, almost all of them start with PowerPoint. In this video, HubSpot will walk you through how to use PowerPoint to create memorable, engaging presentations for your business.
Great content is bound to be found, but it’s also important to be proactive about gaining the attention of your prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you’ve worked hard to produce. In this …
These days, understanding how to use Microsoft Excel is so common that it hardly warrants a line on your resume. But, how well do you really know how to use it? In this video, HubSpot will teach you how to use Excel by exploring the details you need to better understand the value, such as …
Google’s help document has been updated on using “how-to” structured data with new guidelines about things people should try avoiding. How-to structured data is a type of markup that communicates to Google that a piece of content is a how-to article. By using how-to mark up, it makes a page eligible to appear in search …
Google Updates Guidelines on Using ‘How-to’ Structured Data Read More »
In a previous Search Engine Land written by Joe Martinez, about business data feeds, he discussed how he used ad customizers to implement value-focused ad copy. Now, Joe chose to show us another favorite ad customizer that he feels is underutilized. In this case, he’s talking about IF functions. According to Joe: IF functions are another way …
How To Use IF Functions To Speak To Different Audiences Read More »
For a while now, for the last 15 years in fact, we’ve been using social data wrong. We tend to think that since social marketing programs create lots of social data, social programs and social data should fit together. The fact is, they don’t. Social data doesn’t prove social success. And yet most marketers use engagement …