How To

Remote Video: How to Create Content When Working Remotely

So, you’re working remotely. You got this! But here’s the thing: Your job requires you to create video content. What’s a person to do when your job description requires creating remote video? How can remote video be produced in a way that’s both high-quality, as well as engaging, informative, and relevant? We’ve been there — …

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How to Create a Webinar

You don’t need to be a rocket scientist to host a webinar. All you need is a webinar checklist – and we’re here to provide it. In this video, HubSpot will go through everything you need to create a webinar, from the early planning stages, to the big day itself.

How to Use PowerPoint

Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. However, almost all of them start with PowerPoint. In this video, HubSpot will walk you through how to use PowerPoint to create memorable, engaging presentations for your business.

Google Updates Guidelines on Using ‘How-to’ Structured Data

Google’s help document has been updated on using “how-to” structured data with new guidelines about things people should try avoiding. How-to structured data is a type of markup that communicates to Google that a piece of content is a how-to article. By using how-to mark up, it makes a page eligible to appear in search …

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How To Use IF Functions To Speak To Different Audiences

In a previous Search Engine Land written by Joe Martinez, about business data feeds, he discussed how he used ad customizers to implement value-focused ad copy.  Now, Joe chose to show us another favorite ad customizer that he feels is underutilized.  In this case, he’s talking about IF functions. According to Joe: IF functions are another way …

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Four Ways To Fix The Social Data Disconnect

For a while now, for the last 15 years in fact, we’ve been using social data wrong.  We tend to think that since social marketing programs create lots of social data, social programs and social data should fit together.  The fact is, they don’t. Social data doesn’t prove social success. And yet most marketers use engagement …

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