Did you know that it can take a considerable amount of time to produce 16 well-researched and valuable pieces of content a month? It can be quite difficult to think of something to write about, let alone actually write, that would be considered impactful without some sort of strategy in place.
But over half of businesses out there don’t have a strategy, which means they’re just improvising what is put out there into the world.
This is where a content calendar comes in handy. With a content calendar, you will have the ability to organize your upcoming content by detailing what and when you will post. This will make things easier and will help spare you from having to come up with the topic right before you actually have to start writing right before the deadline.
Content calendars have a number of benefits, including:
- Keeps you organized and on track
- Excellent for brainstorming
- Maintains consistency
- Keeps your audience engaged
- Provides visibility across departments
- executes your social media marketing strategy
- keeps track of your performance
This is where SEMRush comes in. SEMRush has created an inforgraphic that includes a listing of key elements for your content mapping, coveing all the critical points that you need to incorporate into your strategy.
SEMRush has also provided additional pointers and notes here.
Source – Social Media Today