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If you do it right, digital TV can really work wonders for your brand, as it can drive brand search, builds trust, builds awareness and more. Over the Top (OTT) is a service that refers to types of video that gives you access to TV shows and movies online through the internet. By utilizing this …
According to SteelHouse, your holiday ad strategy needs a Connected TV strategy. Year over Year, millions of people are spending time with Connected TV devices, causing the total viewing time to jump 81%. In a Marketing Land post, SteelHouse covers some of the best ways to make the most of your Connected TV opportunity in …
What Are Ways To Add Connected TV To Your Holiday A Strategy Read More »
Television has been a big thing for a long time now, and at the same time, so has TV advertising as the two go together like peanut butter and jelly. But regarding ad targeting and attribution, Connected TV has a heads up on everything when compared to regular TV. But for advertisers, there is has …
COVID Has Sped Up TV Advertising’s Transformation Into An Addressable Medium Read More »
There is a new section that Google has added to the knowledge panel for what is “on TV soon.” By searching for your favorite television shows, Google might end up show you the net airing of that show, what network it’s on and what time it’s playing. Not only that, Google will list the exact …
Google has announced that they are expanding there TV show search features to a place where they show the air times and channel information for television shows. By searching for a TV show you’re interested in, Google will will show the apps and websites that will stream the show like usual, but they may also start showing …
Google Will Display TV Station Listings & Times For Searches On Your Favorite Shows Read More »