Microsoft Ads Adds New Features for Advertisers
This week The Marketing O’Clock team breaks down all of the new features coming to Microsoft Advertising and a new Facebook feature that sounds familiar, and more!
Microsoft Advertising
Microsoft Teases Flyer Extensions And Customer Match
During Microsoft’s monthly roundup of recent product announcements and updates, the company teased something they call flyer extensions. This new type of extension will display more product promotions in your ads and is currently available to advertisers in the US. Also, customer match will roll out in the coming months, and will let advertisers to …
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Microsoft Advertising Introduces More Automation Via Ad Suggestions With Auto-Apply
On March 25, Microsoft Advertising announced that they will start letting users see ad suggestions with auto-reply. These ad suggestions are variations of existing ads you’ve already created, all based on landing pages, keywords, targeting, ad extensions, as well as other content. These ad suggestions will be generated when Microsoft Advertising things that an a …
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Microsoft Advertising Blocks 1.6 Billion Ads While Dealing With The Pandemic
On March 17, 2021, Google released its yearly ads safety report. About a week later, Microsoft released its own 2020 ad quality review, saying it put “strict measures in place to restrict advertising for products such as COVID medicines, COVID testing kits, etc.” Because of that, Microsoft rejected around 21 million ads because of its …
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Static Headlines Are Available For DSAs In Microsoft Advertising
A new feature has been added to Microsoft Advertising. Now, advertisers can set static headlines for Dynamic Search Ads, giving them more control over control in their ads. “Static headlines are an additional column you can add to your Dynamic Search Ads page feed, which then specifies the specific ad title you want to show …
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Microsoft Advertising Bids Adieu to Manual CPC
The Marketing O’Clock folks about the new payment option that ca now be found in Facebook and Instagram checkout. If you violate Google News and Discover policies, look forward to manual action penalties. And Microsoft Advertising announces the sunset of manual CPC, leaving some advertisers bid-er over the loss of control.
Microsoft Ads Will Replace Manual CPC With Enhanced CPC By The End Of April
According to an announcement by Microsoft Advertising, all search, shopping and Dynamic Search Ads campaigns that don’t have automated bidding strategies will be transitioned to Enhanced CPC (eCPC) at the beginning of March. This transition will continue through April 2021. The deadline for adjusting your campaigns is at the end of April. March: Manual CPC …
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Microsoft Advertising Introduces Filter Link Extensions
Microsoft Advertising announced the newest addition to their arsenal of extensions – Filter Link Extensions! This new extension type allows advertisers to provide users with direct links to different features of the website, which are categorized under different headers.
Microsoft Advertising’s New Extension Filters Out the Competition
The new Filter Link Extensions are being rolled out by Microsoft Advertising, and Pinterest tests featuring Story Pins at the top of the feed. Twitter Spaces even makes updates you’ll want to hear about.
Microsoft Advertising Is Offering Filtering Link Extensions
In a recent announcement, Microsoft Advertising has released a new addition to their ad extension offering, which they are calling Filter Link Extensions. According to Microsoft, “With this extension, advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.” Marketers will be able to …
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