Microsoft Advertising

Why Updating Your Messaging Is The Best Strategy Right Now

The COVID-19 has created shadows over all interactions, such as communications between businesses and customers. Brands will have to adapt their messaging and their offerings to turn this economic downturn into an opportunity to serve their audiences. During Search Engine Land’s PPC for B2B session, Brad Geddes of AdAlysis and Michelle MOrgan of Clix Marketing …

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How Working From Home Has Thrown A Wrench In Campaign Targeting

Working from home is a great way to help businesses stay in operation as the world finds ways to overcome COVID-19. For some, this is both good and bad as their now decentralized staff has to make sense of data tat might not be as reliable due to the unexpected shit in work environments. “One …

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Microsoft Advertising Adds Cookie-Based Experiment Option

According to an announcement by Microsoft, cookie-based experiments are currently available on Microsoft Advertising. If you select this option, you will only be shown ads from either your experiment or original campaign when they search. With experiments, you can create a duplicate of a campaign and test it on a segment of its traffic. This will …

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